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Man leaning up against an illustrated light bulb

I remember dreaming about you before I even knew your name. I’d talk endlessly about you to my friends, hoping that maybe one day we would get our act together. After the introductions, I’d spend Sunday mornings lounging in cafés doodling your name. Making plans for what we’d be together. We were so young. Bursting with potential. It was so exciting!

Do you remember when we made it official? I’ve still got the certificate. It was on my third bedroom wall for a while. I’ve even kept a folder documenting our time together – plans, friends, receipts, long-forgotten events, activity statements! Did you know that?

I still love you madly, of course I do. But you’ve changed. Or I’ve changed. Or both.

You used to wake me up early with coffee and a smile. Now you often shake me awake in the dead of night waving forecasts, invoices and showing me ‘new techy stuff’.

I used to love our fun little chats. Now we seem to have an obsession with staying in touch – calls, bills, invitations, texts, emails…dozens every day, even on weekends. Where’s the mystery gone? Are we both a little too needy?

You know I wouldn’t do anything to hurt you. But sometimes I sneak a peak at the lean little business start-ups in the co-working hub next door. Shiny eyes peering over glossy Macbooks. Eight hours sleep. Global apps. Yoga mats. Responsive design. Mint-coloured bicycles.

It reminded me so much of you, of us, of what we thought we wanted. Don’t worry, I know it’s not us. But do you ever, even fleetingly, wonder what it might be like to register a brand new domain name up north somewhere and start from scratch?

We’ve built this beautiful life together now – it’s different, yet also way bigger and better than we could have ever imagined. It makes me realise that we’ve got so much more to lose these days. But it can be a lot of hard work.

Of course it’s not just you. I admit, I sometimes don’t give you the attention you need. I don’t listen when things need to change. I take you for granted. I get distracted with busyness and lose sight of the big picture.

Maybe you deserve someone braver, smarter and more experienced to let you reach your full potential. Are we still right for each other? I definitely think we are, and I just know we’ll work this out…if that’s what you want to do.

Right now I want to run off into the sunset with the business I fell in love with all those years ago. How about we get away somewhere, just you and me? We can dream up a bold new future. Relight the fire.

Perhaps we should give one of ETC’s Business Consultants a call to point us in the right direction. Look forward to catching up soon. Call me xx



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