Email still remains one of the strongest catalysts when it comes to connecting with customers and driving business results.
According to a survey from the Content Marketing Institute, 83% of B2B marketers are still using email marketing via e-newsletters to reach their target audience. Tried and true methods never fail, right? Maybe not. Of that 83%, 58% report finding this method to be effective. And while that’s still a decent percentage, there is room for improvement.
Email has the ability to reach your market and keep your customers informed and there are some techniques that will ensure you achieve a higher open rate. Clear and concise subject lines, for example, can play a huge role in determining your customer open rate.
Email marketing is cost effective and allows you to track open and click through rates. Setting up a MailChimp Email Account for your business is easy. Plus you can send 12,000 emails a month to a list of up to 2,000 subscribers with MailChimp’s Forever Free Plan.
ETC Business Services is running a MailChimp Marketing Workshop Series in August across the Mid North Coast which aims to show small business operators the essential steps to turning your email contacts into business results.
The workshops will cover back-end mechanics, attention grabbing straplines to tips on developing and writing compelling content. The workshop will also cover techniques to developing a relevant database to connect with real life customers.
The MailChimp Marketing Workshop Series will be offered in 5 locations –
Wednesday 9 August – Port Macquarie – ETC Office
Thursday 10 August – Kempsey – ETC Office
Tuesday 15 August – Nambucca – Nambucca Shire Council Offices
Wednesday 16 August – Coffs Harbour – ETC Office
Thursday 17 August – Bellingen – Bellingen Gold Course
These workshops have now completed.
For further information on Business Workshops and Courses please call 1800 007 400 and talk to the Business Team.
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