Knowing exactly who your customers are is a crucial part of running a business but you would be surprised how many business owners can’t clearly define their customer base.
We often hear responses like “our customers are everyone” or “anyone with money”.
For example, a professional photographer recently told me her customers were anyone who could get their photo taken from a baby to a grandparent. So I asked the photographer how often she received enquiries from 3 year olds. The look I received had “don’t be ridiculous” written all over it. So I asked what types of photographic jobs she preferred to do and was told she specialised in weddings and family portraits. I then asked who was it that made the enquiries for these type of photo shoots and was told “generally the bride-to-be” and “mums” – now she knows quite specifically who she should be marketing to.
So before you can think about selling a product or service, you need to define clearly and understand your customer. It may sound obvious but it is crucial to every aspect of starting a business, from writing a business plan, designing a website, or planning a marketing strategy!
Fill out this form and one of our team members will contact you.
When you’re looking for support, Ask Izzy can help you to find the services you need, now and nearby. It is free and anonymous, and you can search over 360,000 services to find housing, meals, money help, healthcare, counselling, legal advice, addiction treatment and a whole lot more.
Visit Ask Izzy - https://askizzy.org.au/
If you’re on the Telstra mobile network, you can access Ask Izzy even if you don’t have credit.
Sign up for our newsletter to stay informed about the latest tips, trends and business insights from ETC.
