Word of mouth is undoubtedly one of the most effective methods of marketing. The question I therefore ask you is: are enough people talking about your business? I’ve heard many tradies, shop owners and home based business consultants say: “I didn’t go into business to spend so much time on marketing.” My message to all business owners is that promoting and marketing your business should be one of your primary responsibilities, especially if you want a good return on your investment and want to see your business flourish.
Local hairdresser, Toni Wright, who works out of the Gossips salon in Horton Street, knows all about the hard slog of marketing her business. Toni has worn out lots of shoe leather talking to people, going to events, preparing leaflets and persistently thinking of new ways to attract new clients. Working with her local Small Business Connect Advisor, Toni developed a mix of direct and creative ways to reach new customers.
Here are my five tips for bolstering your marketing efforts on a micro budget:
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