You can’t manage what you can’t measure

By Aden Harris

It is an idea that big business has always successfully embraced – measuring customer satisfaction, productivity, product quality, marketing results and everything in between.

If you want to improve the outcome of something you need to measure it. Apart from anything else, unless you measure business performance, you won’t be able to tell if it has improved.

Think about something you really wish could change in your business, something that matters because it impacts business success.

Try taking some time out in the next week or two to list the top ten KPI’s for your business to thrive – those things that work well in terms of business development.

Measuring and monitoring your business performance is possibly the most essential role you should complete in your business.

Do you know how many new leads you get for each marketing campaign you run and whether your hit rate is improving?

Do you know exactly and objectively how many customers you want from month to month? How many hours you want to give your business, typically, each week? How much you want your profit margin to be? How much of your time should be billable? How many new leads you want to attract?

Unless you are measuring performance, you can’t know these things. You can’t know where you are now, and how far that is from where you want to be.

Best in the Business

Congratulations to our Small Biz Connect clients Nathan and Jodie Clarke from Tru Pest Management, winning Young Entrepreneur at the Mid North Coast Business Awards recently.

This is a great example of a “Tradie” embracing technology to improve business productivity.

Tru Pest Management has implemented a complete scheduling, accounting and reporting system that can be used on any mobile device.

They are able to email job status, accounts and reports directly to clients from a job and clients have the ability to login so they can view past history of jobs or make an online booking.

Well done Tru Pest Management!

ETC was also delighted to win Excellence in Business Ethics at the Mid North Coast Business Awards.

ETC’s CEO Michael Close said the award recognises the way ETC is structured, managed and governed.

“ETC is a caring, community orientated organisation that looks after its people, aims to exceed the expectations of its suppliers and customers and is committed to building the social and economic capacity of the communities in which it operates,” Mr Close said.

“This award also recognises our dedicated staff for the great work that they do in helping change the course of people’s lives through the delivery of our employment, training and business advisory services.”