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It’s often said that a business that doesn’t undertake regular strategic and business planning, actually plans to fail.

I can’t emphasise enough the importance of planning so you know where your business is heading, how to get there, how to overcome any obstacles along the way and how to recognise when you have reached your goals.

One Port Macquarie company that recognises the value and importance of strategic and business planning is Eather Recruitment and Labour Hire.

Eather Recruitment and Labour Hire involved me in their strategic planning process earlier this year and it’s really exciting to see them now implement a lot of the strategies they identified to reach their business goals, such as ramping up their digital marketing campaigns and utilising more social media channels such as LinkedIn and Facebook.

General Manager Ivana Agapiou said the company’s strategic planning sessions laid the basis for their expansion into new markets and helped refine their service offering. She added that the process helped the company focus on their vision, mission and their point of difference which is good old fashioned values and business ethics.

“For us our reputation is very important as well as building long lasting relationships,” Ms Agapiou said.

“We live here, we work here and we’re here for the long term. We’re intimate with other people’s businesses and the staffing needs they require. It’s about making sure they are a customer for life.

“Through our connection with Marilyn we’ve managed to talk to other like-minded businesses and we’re about to form a business loyalty program where we are going to refer each other in a formalised way.”

What has also impressed me about Eather Recruitment and Labour Hire is their responsiveness to new opportunities, their innovative approach to doing business and commitment to training.



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