
Starting and running a small business can be incredibly rewarding, especially when you have the right support and guidance along the way.
For Jessica, creativity was always a driving force. Even as a kid, she was making and selling things, and that passion eventually became her business, Creative Ark.
As the business grew, so did her ambition. Jessica was looking for new ways to strengthen her business, attract more clients and create a solid foundation for long-term success.
Like many business owners, she recognised the value of expert advice and fresh perspectives to help take the next step. That’s when she connected with ETC’s Hunter Business Team.
As Creative Ark continued to evolve, Jessica wanted to create more consistency in her business and position herself for future growth.
While she had already built a business around her creativity and skills, she was looking for practical strategies to reach more people, strengthen her marketing approach and expand her opportunities.
Accessing additional business support gave Jessica the opportunity to step back, refine her plans and focus on building a stronger foundation for the future.
Jessica connected with ETC through Workforce Australia – Self-Employment Assistance, a program that provides business support and coaching for people looking to start or grow a small business.
At that stage, she already had strong industry skills and a clear service offering. What she was looking for was expert guidance to help refine her business approach and build on the foundations she had already established.
Through personalised business coaching, Jessica explored practical strategies to support her next stage of business development. This included refining how she positioned her services, strengthening her marketing approach and creating more consistent ways to connect with potential clients.
Working alongside experienced ETC Business Advisor, Kimberlie, gave Jessica access to practical insights and real-world business expertise. With that support behind her, she was able to approach the future of her business with greater confidence, clarity and direction.
Today, Jessica continues to grow Creative Ark, working with clients across a range of projects. With the confidence, knowledge and practical strategies gained through coaching support, she’s built a stronger foundation for long-term success and is excited about what comes next.
Jessica’s story highlights the value of having the right support at the right time. With expert guidance and practical advice, business owners can refine their approach, strengthen their foundations and work towards their goals with confidence.
Whether you’re starting a new venture or looking to expand an existing business, Workforce Australia – Self-Employment Assistance provides access to personalised coaching and support tailored to your needs.
Through ETC, aspiring and established business owners can access practical advice, business planning support and the tools they need to take the next step in their business journey.
Call our friendly business team on 1800 007 400 or fill out the Enquire Now form on this page.



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