By Bonnie Capell, ETC Business Advisor
Video posts are dominating social media, with Facebook emerging as YouTube’s largest contender for video uploads. If you haven’t started marketing with video on Facebook, now’s the time to begin.
There is a huge reach in industries across the board. You don’t need to be a professional videographer to capitalise on this either – all you need to get started is a smart phone and some good lighting
Why should businesses should be producing video? It’s simple. Video is one of the most persuasive ways of reaching your customer base. Research indicates that customers who view product video are 85% more likely to buy than people who don’t view videos.” That’s a huge boost that some small businesses are already capitalising on and it’s time for you to learn how you can do it too.
The equipment you’ll need is minimal.
Most smart phones can shoot 1080p and pick up surprisingly good audio. Plus, it can upload your video and share it anywhere on the internet.
You will need something very sturdy to hold your phone while you’re shooting. Even though your phone does have an auto-stabilizer built into it, having something that is not going to wobble improves the overall quality of your video immensely. This can be especially important when shooting close-up shots for a product video.
If you would like to learn more about using social media effectively in your business talk to Bonnie Capell from the Business Advice team at ETC on 6648 5400.
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