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Crafting success: How Celtic Stag built a thriving small business with ETC’s support

Marieke Treloar, the creative force behind Celtic Stag, a unique Viking-inspired giftware and jewellery business, has been making waves in her local business community.

With the dedicated support of the ETC, through Workforce Australia – Self Employment Assistance, Marieke has successfully transformed her passion into a thriving enterprise.

Turning passion into small business success

Marieke’s journey began with a simple yet profound idea: to create jewellery that resonates with the spirit of her Scottish and Dutch heritage.

Her business, Celtic Stag, offers meticulously crafted pieces that blend historical inspiration with modern aesthetics. However, the path to success was not without its challenges.

“Running your own business is not for the faint-hearted,” Marieke admits. “But the advantages far outweigh the difficulties. It’s about finding that passion point where your love and skills intersect. Once you hit that, nothing feels like work.”

How to build a thriving small business with Self-Employment Assistance

When Marieke first approached ETC, she was determined to turn her vision into reality.

ETC Business Advisor, Kimberlie, was immediately impressed by Marieke’s strong sense of purpose and business acumen. Kimberlie recognised Marieke’s potential and provided the guidance needed to turn her vision into a viable business.

“Marieke came across as a very strong woman with a clear business idea. Our role was to support her in creating a solid business plan and navigating the challenges of entrepreneurship,” Kimberlie explains.

ETC’s comprehensive support included business planning templates, regular coaching sessions, and practical advice tailored to Marieke’s needs. This support proved invaluable, helping Marieke refine her business strategy and stay focused on her goals.

Through Self-Employment Assistance, ETC has helped many aspiring entrepreneurs and small business owners, like Marieke, with the tools, training, and mentorship needed build a successful business.

Thinking of starting your own thriving small business? Learn about ETC’s fee free small business support, training and workshops >

A symbolic new beginning and journey of growth

One of the most touching moments in Marieke’s journey was when she brought her mother to sign the coaching agreement, symbolising a new chapter in her life, shares Kimberlie.

She recalls Marieke’s mother saying, “Through the mentoring and advice, Marieke got her strength back. Her light started shining again, and her passion for life began blossoming.”

Marieke’s hard work and dedication have not gone unnoticed. She was recently named a finalist in the prestigious Australian NSEA Business Awards 2024, a testament to her resilience and entrepreneurial spirit.

“ETC has been my biggest cheer squad,” Marieke says. “Their support has been instrumental in my journey. They offer something unique that other programs don’t – a proactive, personalised approach that truly makes a difference.”

As Marieke continues to grow Celtic Stag, she remains committed to her craft and her community. Her story is a powerful reminder that with the right support and a relentless passion, dreams can indeed become reality.

Are you ready to reach your self-employment goals by starting your own thriving small business?

Call our friendly team on 1800 007 400 or fill out the Enquire Now form on this page.


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