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From corporate life to cycling passion: How Russell and Lynne launched Pedal Bite Bicycle Garage and Café with support from ETC

At ETC, we take immense pride in supporting individuals on their journey to self-employment.

Today, we’re thrilled to share the inspiring story of Russell and Lynne from Maroochydore and their thriving business, Petal Bite Bicycle Garage, now located in New Town, Tasmania.

A dream turned reality

Russell and Lynne, along with their Son, have always been passionate about cycling.

After many years of corporate employment, they were looking for a challenge which would provide them with a positive financial output for the effort she was prepared to put in.

“A small business met our families, criteria,” said Lynne.

“We are all passionate mountain and road bike riders and the idea of starting up a bike related business in Hobart, where our family live, was a dream for us.”

This dream was fuelled by countless family bike rides and a shared vision of creating a community hub for cyclists.

The role of Self-Employment Assistance

Starting a business can be daunting, but Lynne credits Workforce Australia – Self-Employment Assistance for providing the foundational knowledge they needed to succeed.

The program helped them understand the basic principles of running a small business and highlighted key considerations to keep in mind.

The wide range of support offered by the program gave Russell and Lynne the confidence to move forward with their business concept.

From business planning to financial management, the program covered all essential aspects, ensuring they were well-prepared to tackle the challenges of entrepreneurship.

The birth of Pedal Bite Bicycle Garage

Enter Russell and Lynne’s business: Pedal Bite Bicycle Garage and Cafe.

This family-owned workshop and café is dedicated to serving all types of bikes and riders.

Whether you own a mountain bike, gravel bike, road bike, hybrid, or e-bike, the team has you covered. They offer comprehensive repairs and maintenance services to keep your bike in top shape, while the café provides a cosy spot for cyclists to relax and refuel.

In addition to bike services, they stock a curated range of high-quality branded parts, accessories, and merchandise to help you express your unique cycling style.

The garage and café have quickly become a beloved spot for local cyclists, known for its friendly service, expert advice, and welcoming atmosphere.

Future plans and aspirations

The café addition was designed to create a welcoming space where cyclists can grab a coffee and relax, socialise, and share their passion for biking, perfectly aligning with the business’s vision of the garage becoming a central hub for cycling enthusiasts in the area.

This space encourages community building, allowing riders to not only enjoy expert bike services but also connect over their shared love for cycling.

Currently, the team is working on an exciting expansion of both the café and the garage. Their aspiration is to grow the Pedal Bite Bicycle Garage and Cafe into a vibrant community hub, where cyclists of all types—whether recreational or competitive—can gather.

The expanded space will offer more room for socialising, and a comfortable environment for regular customers, fostering an even stronger sense of community among local cyclists.

Through this growth, Pedal Bite aims to further solidify its place as a cornerstone for cycling culture in the area, offering a unique blend of high-quality bike services, a welcoming café atmosphere, and a growing community of passionate riders.

Encouragement for aspiring entrepreneurs

Russell and Lynne believe that Self-Employment Assistance offers a significant boost for small businesses, especially for those who are unsure about how to proceed or need a little financial help to get started.

Their journey to self-employment is a testament to the power of passion, dedication, and the right support. They encourage aspiring entrepreneurs to take advantage of the resources available and to pursue their dreams with confidence.

At ETC, we are committed to helping individuals like Russell and Lynne turn their dreams into reality. If you have a business idea and need support, Self-Employment Assistance is here to help you every step of the way.

Are you ready to start your journey to self-employment?

Call our friendly team on 1800 007 400 or fill out the Enquire Now form on this page.


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