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ETC helps entrepreneur start a bustling picture framing business

Debra Atkinson, from Maitland framing company Picture This Custom Framing, is nailing the framing game across the Hunter region!

With a background in custom framing and a passion for the local art scene, picture framer Deb has been able to create a thriving small business in her community.

What’s her secret to success?

She said that after taking the leap into starting her small business, the key was finding the right business support and mentor.

Deb found this support through ETC’s Workforce Australia program – Self-Employment Assistance, and ETC Business Trainer Julian Campbell.

Watch Deb’s story for tips on how to start a picture framing business

Deb’s training journey through ETC

After signing up with ETC, Deb completed training through our Self-Employment Assistance program.

She first undertook ‘Skillset Training’, and then moved onto our ’12-month Coaching Program’.

Deb said, “Training through ETC has given me the skills and confidence to succeed.”

“My favourite part about the training, is that it has given me the right guidance.”

“It’s transparent, and the communications are very easy to follow. It gives me confidence knowing I have this support behind me and that I am on the right track.”

“Julian and ETC have been a great help to my self employment journey!”

Learn more about Self-Employment Assistance Training and Workshops >

Turning passion into small business success

Deb is passionate about providing affordable custom framing with a personal touch, building trust and genuine relationships with her customers.

It is not always business for Deb, for her the reward is being a part of the collaboration process in creating something special.

What’s Deb’s favourite part about running her own picture framing business?

“I love being able to reward myself as a business owner, as opposed to rewarding someone else.”

“Plus, I enjoy having full ownership of the decision-making process.”

“I also get a lot out of seeing my name out there – “Debra Atkinson, owner of Picture This” – I didn’t expect to get so much pride from that.”

With a strong customer base already lining up, we know Deb will continue nailing the framing game.

Are you an artist, photographer, or art gallery in the Hunter region? Look no further for your framing services!

picture framing business - Picture This Custom Framing
Do you want help reaching your self employment and business goals?

Call our friendly team on 1800 007 400 or fill out the Enquire Now form on this page.


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